In the charming town of Belleville in Eastern Ontario, there was a passionate business owner named Maya who ran a cozy little café called “Maya’s Market.” Known for its delicious pastries and aromatic coffees, the café was a local favourite. Despite its...
Inside marketing refers to the marketing efforts that a small business directs towards its existing customer base. This includes activities such as loyalty programs, email marketing, and customer service initiatives aimed at building stronger relationships with...